Back Forty Strength & Conditioning

Legal

Privacy Policy

Effective date: October 1, 2026

These terms are being finalized. You’ll review and sign the full Client Agreement before you pay.

What information Back Forty collects through this website, how it’s used, and your choices.

Information we collect

We collect only what we need to recommend, sell, and deliver your training:

  • Quiz answers and contact details you give us (first name, email, and an optional mobile number).
  • If you opt in to texts: your mobile number, the time you opted in, and the exact consent wording you agreed to.
  • Your confirmation record at checkout: a reference ID, the time, the agreement version, and the exact wording you agreed to.
  • Onboarding answers (schedule, equipment, training days) if you buy a Custom Program or Coaching.
  • Payment details, which are collected and processed by our payment processor (Lumino), not stored on this website.
  • Usage data from analytics and advertising tools (see “Cookies and tracking”).

How we use it

  • To recommend a plan and deliver your program or coaching.
  • To send your results and follow-up messages about your plan. You can unsubscribe at any time.
  • To keep a record of the terms you accepted.
  • To improve this website and measure our advertising.

Services we use

We use outside services to run this business. Each handles your information under its own privacy policy:

  • Quiz: built into this website; answers are stored with our website host
  • Payments: Lumino (pay-later through Affirm/Klarna), with Stripe as a backup checkout
  • Program delivery: TrainHeroic (Custom Program and Coaching); On Your Own is delivered as a downloadable PDF
  • E-signatures: SignWell
  • Email and text follow-up: our email and text service provider
  • Website hosting and forms: Netlify
  • Analytics and advertising: Google Analytics, Meta Pixel, TikTok Pixel

Cookies and tracking

This site uses cookies and similar technologies from Google, Meta, and TikTok to measure visits and ad performance. You can block or delete cookies in your browser settings.

Text messages

Texts are optional. If you opt in, we’ll send automated text messages about your results, training, and offers. Message frequency varies. Msg & data rates may apply. Consent is not a condition of purchase.

Reply STOP to any message to opt out, or HELP for help. You can also email us to opt out.

We don’t sell your mobile number, and we don’t share your mobile number or text-message opt-in information with third parties or affiliates for their marketing or promotional purposes. We share it only with the service that sends our texts.

Your choices

You can unsubscribe from emails using the link in any message, and you can ask us to access or delete your information by emailing us (below).

Adults only

This website and our programs are for adults 18 and older. We don’t knowingly collect information from anyone under 18.

Changes

We’ll post any updates on this page with a new effective date.

Contact

Questions about this policy: giuseppiz@backfortystrengthandconditioning.com